Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

If You Thought You Missed The Internet Profit Revolution Try CryptoCurrency

When most people think of cryptocurrency they might as well be thinking of cryptic currency. Very few people seem to know what it is and for some reason everyone seems to be talking about it as if they do. This report will hopefully demystify all the aspects of cryptocurrency so that by the time you’re finished reading you will have a pretty good idea of what it is and what it’s all about.

You may find that cryptocurrency is for you or you may not but at least you’ll be able to speak with a degree of certainty and knowledge that others won’t possess.

There are many people who have already reached millionaire status by dealing in cryptocurrency. Clearly there’s a lot of money in this brand new industry.

Cryptocurrency is electronic currency, short and simple. However, what’s not so short and simple is exactly how it comes to have value.

Cryptocurrency is a digitized, virtual, decentralized currency produced by the application of cryptography, which, according to Merriam Webster dictionary, is the “computerized encoding and decoding of information”. Cryptography is the foundation that makes debit cards, computer banking and eCommerce systems possible.

Cryptocurrency isn’t backed by banks; it’s not backed by a government, but by an extremely complicated arrangement of algorithms. Cryptocurrency is electricity which is encoded into complex strings of algorithms. What lends monetary value is their intricacy and their security from hackers. The way that crypto currency is made is simply too difficult to reproduce.

Cryptocurrency is in direct opposition to what is called fiat money. Fiat money is currency that gets its worth from government ruling or law. The dollar, the yen, and the Euro are all examples. Any currency that is defined as legal tender is fiat money.

Unlike fiat money, another part of what makes crypto currency valuable is that, like a commodity such as silver and gold, there’s only a finite amount of it. Only 21,000,000 of these extremely complex algorithms were produced. No more, no less. It can’t be altered by printing more of it, like a government printing more money to pump up the system without backing. Or by a bank altering a digital ledger, something the Federal Reserve will instruct banks to do to adjust for inflation.

Cryptocurrency is a means to purchase, sell, and invest that completely avoids both government oversight and banking systems tracking the movement of your money. In a world economy that is destabilized, this system can become a stable force.

Cryptocurrency also gives you a great deal of anonymity. Unfortunately this can lead to misuse by a criminal element using crypto currency to their own ends just as regular money can be misused. However, it can also keep the government from tracking your every purchase and invading your personal privacy.

Cryptocurrency comes in quite a few forms. Bitcoin was the first and is the standard from which all other cryptocurrencies pattern themselves. All are produced by meticulous alpha-numerical computations from a complex coding tool. Some other cryptocurrencies are Litecoin, Namecoin, Peercoin, Dogecoin, and Worldcoin, to name a few. These are called altcoins as a generalized name. The prices of each are regulated by the supply of the specific cryptocurrency and the demand that the market has for that currency.

The way cryptocurrency is brought into existence is quite fascinating. Unlike gold, which has to be mined from the ground, cryptocurrency is merely an entry in a virtual ledger which is stored in various computers around the world. These entries have to be ‘mined’ using mathematical algorithms. Individual users or, more likely, a group of users run computational analysis to find particular series of data, called blocks. The ‘miners’ find data that produces an exact pattern to the cryptographic algorithm. At that point, it’s applied to the series, and they’ve found a block. After an equivalent data series on the block matches up with the algorithm, the block of data has been unencrypted. The miner gets a reward of a specific amount of cryptocurrency. As time goes on, the amount of the reward decreases as the cryptocurrency becomes scarcer. Adding to that, the complexity of the algorithms in the search for new blocks is also increased. Computationally, it becomes harder to find a matching series. Both of these scenarios come together to decrease the speed in which cryptocurrency is created. This imitates the difficulty and scarcity of mining a commodity like gold.

Now, anyone can be a miner. The originators of Bitcoin made the mining tool open source, so it’s free to anyone. However, the computers they use run 24 hours a day, seven days a week. The algorithms are extremely complex and the CPU is running full tilt. Many users have specialized computers made specifically for mining cryptocurrency. Both the user and the specialized computer are called miners.

Miners (the human ones) also keep ledgers of transactions and act as auditors, so that a coin isn’t duplicated in any way. This keeps the system from being hacked and from running amok. They’re paid for this work by receiving new cryptocurrency every week that they maintain their operation. They keep their cryptocurrency in specialized files on their computers or other personal devices. These files are called wallets.

Let’s recap by going through a few of the definitions we’ve learned:

• Cryptocurrency: electronic currency; also called digital currency.

• Fiat money: any legal tender; government backed, used in banking system.

• Bitcoin: the original and gold standard of crypto currency.

• Altcoin: other cryptocurrencies that are patterned from the same processes as Bitcoin, but with slight variations in their coding.

• Miners: an individual or group of individuals who use their own resources (computers, electricity, space) to mine digital coins.

o Also a specialized computer made specifically for finding new coins through computing series of algorithms.

• Wallet: a small file on your computer where you store your digital money.

Conceptualizing the cryptocurrency system in a nutshell:

• Electronic money.

• Mined by individuals who use their own resources to find the coins.

• A stable, finite system of currency. For example, there are only 21,000,000 Bitcoins produced for all time.

• Does not require any government or bank to make it work.

• Pricing is decided by the amount of the coins found and used which is combined with the demand from the public to possess them.

• There are several forms of crypto currency, with Bitcoin being first and foremost.

• Can bring great wealth, but, like any investment, has risks.

Most people find the concept of cryptocurrency to be fascinating. It’s a new field that could be the next gold mine for many of them. If you find that cryptocurrency is something you’d like to learn more about then you’ve found the right report. However, I’ve barely touched the surface in this report. There is much, much more to cryptocurrency than what I’ve gone through here.

Decreasing Stress by Hiring Limousines For Travelling Long Distances

Cars have become an important part of human life; nowadays it is just impossible to think anything without the role of cars involved with it. People need cars in each and every work that they do; travelling long distances, short trips, attending parties, meetings and lots more. But there are certain disadvantages too; when you travel for long period of time with friends or family, you get exhausted driving the car for such long periods. When you reach the desired location, you get too much tired and cannot enjoy with others. The best option to prevent such situations is to hire a car for taking you to the place you want to go. But, not just any car can give you proper comfort all through the way. So, for a break less, comfortable and easy journey you have to hire a luxurious car like a limousine.

Several car rental companies have grown up in United States and the Longmont limousine is one such company which provides luxurious limos for hiring. When you hire a limousine for travelling long distance, you do not have to take any kind of responsibility. Just make a reservation to any such limo rental company like the Longmont limousine and make preparations at your house. The chauffeur driven limo will arrive at your house at the right time and take you to your destined location. While travelling you can enjoy to the full limit with your friends, you do not have to take the trouble of driving. The comfort you get in the limousines provided by the Longmont limo company will not stress you out.

Apart from the leisure trips, when you have attend any important official meeting in any other city you can hire limos from the Longmont limo company. As you know, that traveling long distances in very stressful and leave you totally exhausted after you reach the destination. If you have to drive for long hours to attend a meeting, you cannot give your optimum performance in the meeting. But if you hire a limo, the chauffeur driven limousine will you pick you up at the right time and take you to your destination. While travelling you can take rest or even prepare for the meeting that you are going to attend. Moreover, travelling in a limousine provided by the Longmont limo car rental company will give you adequate comfort throughout your journey.

The punctuality of the chauffeurs of the Longmont limousine company is noticeable. They arrive at your house at the exact time that you have told them, calculate the total time that they will take to drop you at your destination and take you to the destination. If you are from Denver, you are really lucky to get the services of the Longmont limousine company all throughout the year. But, if you are not from the boulder county, you can search for other car rental companies who can provide you with excellent limousine services. The limousine services have become popular all over United States, most people hire limos for their trips.

Dedicated Hosting Servers – Choosing the Best

What are dedicated hosting servers?

Dedicated hosting servers, as the name implies, are servers leased to a single client and not shared with any others. In other words, if you were to sign up to a dedicated hosting plan, the server would be devoted and committed entirely to hosting your websites.

Why should I use dedicated hosting?

Dedicated hosting has a variety of advantages over shared hosting, particularly if you plan to run an ecommerce website or if you prefer a high level of control over resources.

The key advantages can be briefly summarised as follows:

  • CONTROL: over operating system and software applications
  • RELIABILITY: Reliability: quicker server response time and better performance as the server is not taxed by sharers
  • SECURITY: extremely high security is provided and you can implement your own security measures
  • RESOURCES: greater bandwidth available, ideal for high traffic and resource-intensive websites

What do I need to use dedicated hosting?

MANAGEMENT SKILLS

Although dedicated web hosting gives you the opportunity to fully manage your server, web hosts will provide varying levels of management for you, depending on your host and plan. In these cases, you will not need a high level of management skills.

FINANCES

Expect to pay more for dedicated web hosting that for shared.

What should I look for in a dedicated server?

RAM

It is crucial to have enough RAM. You should aim for at least 2 GB of RAM and the more the better. The number of concurrent users able to visit your site will be greatly affected by the amount of RAM you have. If you do not have enough RAM, under a significant load from a number of simultaneous users accessing your site, your site will crash (i.e. the Slashdot effect). This can particularly be a problem if you have database driven applications.

PROCESSOR

Choosing the best processor for your needs is also important. Intel Xeons and AMD Opterons are the current standard in server CPU architecture. Other CPUs are most likely outdated or are standard desktop CPUs and may not perform as well as the former under a significant network load.

DISK SPACE

Choose a plan with the amount you will need. Unless you will be serving up file and data archives and/or audio and video content (i.e. streaming media, mp3 downloads, etc) then disk space should not be a concern as all plans provide more than adequate amounts of disk space (e.g. 250 GB+). If you anticipate expansion, look into the flexibility of upgrade options.

BANDWIDTH (Monthly Transfer)

Look for 1000-2000 GB+, depending on your needs.

DATA CONNECTION SPEED

Look for 1000 Mbps, particularly if you are streaming video or have a large number of concurrent users. Otherwise 100 Mbps might suffice.

OPERATING SYSTEMS

Look for which are offered and what costs are involved. Many Linux distributions and BSD systems are available for free from the open source community, while Microsoft Windows Server involves a cost. Expect operating system updates to be provided.

MANAGEMENT / EASE OF USE

Look for how much management is included in the plan price. For ease of use, look for free inclusion of cPanel (web based administration). Look for hosts supporting server configuration, software, application, security and anti-virus updates, firewall services and monitoring. Be wary of the term “fully managed” as this means different things to different hosts. Investigate thoroughly.

SOFTWARE

What options do you have? What is included? Microsoft products? Look for control panel software.

SUPPORT

Look for 24 hours a day, 7 days a week, 365 days a year phone / email technical support.

BACKUP AND RESTORATION

Look for what backup and restoration options are provided. Some plans come with two hard drives, allowing an easy back up solution.

IP ADDRESSES

Look for more than one, particularly if you plan to do ecommerce.

UPTIME GUARANTEE

Look for hosts guaranteeing 99.9 to 100% uptime and find out their compensation if it is not reached.

WEB HOSTING PRICE

Find out if there is a setup fee. Expect to pay $200+ per month for hosting.

Who provides top rated web hosting?

No doubt you will read different opinions in different places, but based on the criteria outlined above, I have identified a few stand-out dedicated web hosts with excellent reputations for quality and reliability. You will find details of these hosts at Web Host Choice [http://webhostchoice.info]